One of my favourite things about going to see an indie band live is watching them set up their own gear. While Matthew Layzell from The Matinee simply states it’s because “We just can’t afford to pay someone else to … Continue reading
Most bands go on tour to promote a new album or to expose themselves to new fans. Not Toronto band, The Darcy’s. They could be out pimping their LP “Warring” but instead are using their noteriety to bring attention to issues brought forth through discussions with their fans. Music education, and the lack of support surrounding it.
Members of The Darcy’s we’re fortunate to grow up with music programs in their schools allowing them a creative outlet many of their fans are missing out on. In conversations over social media sites like twitter and Facebook the band noticed two common themes coming from their fans: they can’t access live shows because they are underage and they lack the resources to explore and pursue music on their own.
The Darcy’s listened to their fans and this month are kicking off their “Play in School” campaign where they will play free shows and hold workshops in six Southern Ontario schools. By doing so the band hopes to bring some attention to school music programs that are usually underfunded and face major budget cuts. Just last year the TDSB tried to cut funding for arts programming in schools, although unsuccessful it is an ongoing problem across the country.
The band is also encouraging fans to become socially active, have conversations with school boards asking for support to develop and maintain music programs in their schools.
The generosity doesn’t stop there for The Darcy’s. The band has joined the likes of Metric and Born Ruffians in support of Kiehl’s Gives, where Khiel’s has agreed to donate $10,000 in addition to $1 from every online sale to Musicounts, a program that sets out to ensure children in Canada, regardless of socio-economic circumstances or cultural background, have access to a music program through their school. If that weren’t enough The Darcy’s are also pairing up with Propeller Coffee this holiday season creating a signature blend where a portion of the proceeds will go to People for Education, supporting public education in Ontario Schools.
You can catch the Play in Schools tour:
11/18 Rosedale Heights School for the Arts, Toronto
11/20 Alexander Mackenzie High School, Richmond Hill
11/22 Richview Collegiate Institute, Etobicoke
11/26 Sutton District High School, Sutton West
11/27 Kitchener Collegiate Institute, Kitchener
12/02 Huron Heights, Newmarket
Schools wanting to participate in Play in Schools can contact the bands management, email@example.com
Fans are always encouraged to connect with the band via their twitter @thedarcys and Facebook.com/thedarcys
(Post title – The Darcy’s “The River”)
Social Media. Love it or hate it the fact remains that this tool is the easiest and most effective way for musicians to reach fans. Look around at our current society, people are glued to their phones and tablets (lets … Continue reading